Best betting sites UK Top and new online bookies November 2026

SBK now also has a website and when I checked in on it today I found that it covers 25 different sports and betting categories. Only brands that are licensed by the UK Gambling Commission are featured here. By reading Trustpilot reviews, it’s possible to get a more rounded view of how well bookmakers are performing for users and can use this to better inform our views. Another key component is how easy it is to find everything you are looking for – the fewer clicks and the less searching around the screen the better. If your bookmaker is licensed by the UK Gambling Commission you can rest assured that your data is safe. Its layout and offerings match those of BetVictor while the design certainly jumps off the screen and grabs the attention of visitors.

The regular sports betting offers are handy too, with money back specials and an accumulator offer helping Tote to branch out from being just a racing bookie. Tote also offers regular fixed odds sports betting with ongoing promos and specials for the likes of football, golf and rugby. The BetMGM app receives plenty of plaudits, but we found it to be buggy, with pages not loading or users being logged out at random intervals. It went live in the UK in 2024, offering some of the best odds and extra each-way places on various sports markets like golf. However, the new free-to-play game Pick A Shirt offers bettors a chance to claim odds-boost tokens and free bets daily and is one of the better free games available at UK betting sites.

We recommend choosing a sport you’re familiar with in order to simplify the wagering process. The easiest sports to bet on with online sportsbooks include examples like NFL games, tennis, and soccer. Yes, many online betting sites and apps will let you place live bets on sports events.

Betting at Tote includes the Placepot, where punters can get 10% money back on losing placepots daily. The bet365 welcome offer features £30 in free bets that can be wagered entirely on any football market or bet type punters wish, while the Stoke-based firm offers free bets on Champions League nights. This is a pretty standard affair with Fairplay offering enhanced odds, live betting and bet builders on various sports. It’s proven a popular service and the Fairplay Exchange app is among the highest-rated apps among new bookmakers, scoring a 4.7 out of five on the Apple App Store. Fairplay has quickly built up an interesting portfolio, starting with a peer-to-peer betting exchange in 2021 where punters can wager among friends on anything from a round of golf to the Grand National. Fairplay offers two types of betting, the first being the traditional sportsbook, where new customers can claim a £30 free accumulator bet when they sign up and wager £10.

Under the Remote Gambling Act, fans have as much right to engage in poker tournaments and RNG games as with any other online casino game. When choosing a bookmaker from our best online betting sites list, it ultimately depends on what the bettor is looking for. The Betfair Exchange lets bettors trade in-play markets on sports, including tennis, where they can set their own prices, hoping to be matched. It prides itself on offering a range of odds boosts and can often be bold type (best price) on the oddschecker screen in big events like the Cheltenham Festival. Football and tennis get the most attention, with bet builders, a Popular Bets feature and regular odds boosts.

As mentioned, the range of football betting offers is impressive, but check your competition is covered by things like VAR Payout and Sub Payout, as they don’t apply to all leagues and tournaments. Bet365 quotes 1 to 4 hours for withdrawals and aims to process within 2 hours, with Apple Pay instant. We sports betting not on gamstop found plenty of offers for existing customers, including football specials like bet £5, get £5 and money back on losing bet builders. “SmartBettingGuide.com is my go-to website for all things sports betting! It’s easy to navigate, packed with helpful guides for both beginner…”

Gambling sites have a number of tools to assist you to stay in control, including deposit limits and time outs. We aim to offer every online gambler and reader of The Standard a safe and fair platform through unbiased reviews and offers from the UK’s best online gambling companies. Bettors should never use unlicensed bookmakers or offshore betting sites. Bet365 carries over 200 markets on most football games, Tote is the only pool betting operator in the UK, Betfred runs the most rugby odds boosts, and Betfair brings exchange trading to in-play tennis.

I was unable to place this wager with other sportsbooks, including DraftKings and FanDuel. Although it’s currently only available in 18 states, bet365’s superb online product earns it a high spot on our list. Terms, including FanCash terms apply-see Fanatics Sportsbook app. Must opt in each day from Days 2-7 to claim FanCash. Must wager $20+ cash on any market (min. odds -500) within 7 days of account opening to receive $50 in FanCash each day for your first 7 days.